Long-term collaborations.

Shaped the German market entry strategy, building credibility with key industry figures.

Designed an exhibition installation that brought the brand to life in person.

Managed influencer relations and organic social content, expanding visibility for two F&B brands.

Conceptualised and planned opening events to generate buzz and attract new audiences.

Strengthened media partnerships and tracked PR impact to sustain visibility across key channels.

Supported crisis communications during a major in-flight security incident.

A wine and spirits venture celebrating overlooked regions, producers and drinking cultures.

Validating demand through niche storytelling, cultural discovery and social-first content.

Shaped the Middle East market entry strategy for a Swiss chocolate brand.

Defined product differentiation and distribution to build a market foothold.